Should We Pray to Win?
Competitive advantage and selfish ambition are not synonyms.
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Pull to Open
Develop content to address needs and solutions.
Are You Shooting High-Quality Arrows?
Aim and frequency will make sure you hit your mark.
Tell Me a Story About How You Help People
Focus on benefits rather than features.
Bake in the Flavor
It's difficult to microwave quality.
It's OK to Be Testy
Learn from every marketing dollar you spend.
Block Out the Noise
Systems are the antidote for dangerous opinions.
Children Don't Need to Be Convinced to Buy a Toy
Persuasion is a tool used to convince people to buy what they don't need.
Start With Those Who Matter Most
Are you overlooking the obvious?
People Are Looking for You
Your message must be easy to find.
Press in Before Giving Out
Our message to people in need is not randomly selected.
Chicken Is Chicken
Ministries must be differentiated.
The Speed of Growth
Results are achieved with sustained, consistent effort.
When Automatic Is No-Matic
When in doubt, use a stick.
The Secret to Marketing Success—Revealed
Most marketers completely miss this.
Today Is the Day
A marketing process delivers more results than a marketing tactic.
Color Adds Life to Your Message
The heart of a message of hope is word selection.
Do You Know Your Recipe for Success?
There are very few effective shortcuts in marketing.
Do Unto Others
Your target audience is waiting for you to put this idea into practice.
Look Straight Ahead
Think of marketing in terms of decades rather than days.
