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10. Get communications advice from a professional. Good attorneys can help with the legal issues, but an experienced crisis communications and media professional can help you know what to say, how to say it and when to say it. Writing official statements and press releases can be tricky. Setting up a press conference can backfire. Talk to someone who has been there and can help you plan. The cost will not only save an enormous amount down the road but it can also save the church’s reputation.
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