Outreach

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Why Evangelism Should Focus on Receptive People

Man-fishing-smallIt’s a waste of time to fish in a spot where fish aren’t biting. Wise fishermen move on. They know fish eat at different times of the day in different places. To apply this to ministry, you need to focus on the most receptive people in your area.

This is not a marketing principle. It’s a basic New Testament principle. Jesus told it in the parable of the sower. When you sow seed, some of it falls on rocky ground, some on stony ground, some on hard ground and some on good soil. Wouldn’t it be great if you knew what the good soil was and sowed all your seed there? Why waste seed, time, effort, energy and money?

Don’t Scare Off the Fish

Fisherman-cast-small

Mark 1:17 says, “And Jesus said to them, ‘Follow me, and I will make you become fishers of men’” (ESV).

Throughout my ministry, God has placed so many different people in my path—people from all different walks of life, from the affluent to the poor, from the important to not important, from the religious to the nonreligious. But a common theme between them all, when confronted with the gospel, is that they will listen if it is presented in a nonthreatening way.

In the book of Mark, Jesus told the apostles that He would make them fishers of men. Now, let me show you how a fisherman works.

7 Strategies for Taking Your Community by Storm

Pastor-Rick-Warren-Purpose-Driven-LifeFellow pastors and church leaders, we are in a battle for souls. The Bible encourages us to “endure hardship as a soldier.”

This is not to say that we are at war with people, and we need to be very careful to realize that the war we are involved in is spiritual in nature. In fact, the war we are engaged in is far more important than any earthly one. The implications of our war are eternal.

Victory is not a matter of who will be in charge politically or who will control natural resources. It’s a battle that will determine how many people we can rescue from sin forever. We’re talking about souls for eternity.

6 Keys to Accelerating Small Group Ministry Growth

Small-church-group-growthOnce you make the decision that small groups will be your primary (or only) delivery system for connection and discipleship, it only makes sense to look for ways to accelerate small group ministry growth and impact.

Here are what I’ve found to be 6 keys:

1. Your senior pastor must become the primary spokesperson and champion. Although I’ve not ranked these 6 keys in order of importance, there is no question that this a very important key. If you want to build a thriving small group ministry, there is no workaround for the absence of this key. See also "Your Senior Pastor as Small Group Champion Leads to a Church of Groups."

Information Highway: Communicate How You Communicate

MinOut-CommunicateRecently I was visiting a church in the heart of a retirement community. The pastor got up and was astoundingly relevant. “There are five ways we tell you what’s going on here,” he said. He held up his hand and counted on his fingers: “The bulletin, the sign, the website, our mailer and announcements.” 

He paused and then joked, “If you still don’t know what’s going on, then I have a hunch you’re just not with it!”

I don’t know if this was the pastor’s typical practice, but as a guest, it was a huge leg up in knowing where to find the information about how to get involved.

Churches That Give It Away

MinOut-ChurchesRecently the Table Project, a private social network for your church, announced that it was being acquired by Gateway Church in Dallas. Now Gateway is a big church—one of the fastest-growing in the country, with more than 25,000 people. But a church acquiring a tech company? That’s different. 

I love seeing the church do more than Sunday morning. I love seeing the church do more than VBS or neighborhood outreach. I love seeing the church do more than missions. All of those things are great, but I especially love seeing churches giving back to other churches. 

A 9/11 Perspective From the South Tower

Paul Fox headshot-smallIn 1999, the company I worked for was acquired by the world’s largest insurance broker, which was based in Manhattan. I was appointed the chief information officer of one of the subsidiaries and began a 10-year period of commuting from Seattle to my office on the 50th floor in the south tower in the World Trade Center.

I was one of more than 1,700 employees from four subsidiaries that were housed in the north and south towers. We lost 376 staff and contractors the morning of 9/11. Many were my friends and colleagues.

8 Suggestions for Improving Your Church’s Grief Care

Grief-church-careLoss is hard. Although everyone handles grief differently, I’m convinced that nobody handles it easily.

One of the ways that Christ comforts His children is through His body—the church. Romans 12:15 reminds us to “weep with those who weep” (ESV). After all, that’s what Jesus did. When His friend Lazarus died, He wept with Mary and Martha over their loss (John 11:35).

So when Jesus gives us, His ambassadors on earth, an opportunity to represent Him through comforting those experiencing loss; we must not take it lightly. That’s why I think it is vital that every church think through their own “care plan” now.

Turning Social Media Into Social Outreach

D-MinOut-SocMedHow to use today’s real-time connectivity and community to extend your church’s reach

Last month was my birthday. Because of social media like Facebook, I got more birthday wishes than I ever got cards in the mail. A few weeks ago a friend of one of my friends was in dire straights. Her husband had been in a motorcycle wreck and lay in a coma in the hospital, yet people instantly began praying for him. 

Because of Facebook and how connected we are today with smartphones and tablets, we can hear about and respond to the burdens and celebrations of life in real time. Gone are the days of hearing about a prayer request for the first time in the Sunday bulletin.

3 Things Effective Church Communicators Must Do Every Week

MinOut-3thingsChurch communicators are world changers—or at least they should aspire to be, because that’s the heart of the Great Commission. World changers do three things with regularity. Effective church communicators need to do them too:

1) Build. World changers build things. They build programs, business solutions, and church and nonprofit structures. They build themselves professionally and personally. They’ve learned the difference between building and tweaking. At the heart of building, they’re bringing a new (or borrowed) idea into an existence that can live and breathe in their unique organizational model. Tweaking fixes things. Building creates them. Yes, we need communicators who can tweak and maintain what already exists. But whoever is leading your communications needs to be building.

2) Love. Though building comes naturally to many leaders, loving does not. Yet the cream-of-the-crop world-changing leaders have mastered the ability to communicate love not only for what their team members bring to the organization, but for who they are as humans. Loving the people around them comes in the form of encouraging words (email, text, phone calls, hand-written notes), gifts (a gift card to an employee’s favorite restaurant, iTunes downloads, an unexpected financial bonus, a day off) or quality time (taking an employee out to lunch, a 5-minute pop-in to employees’ offices to check how they’re doing).

3) Communicate. Almost everyone I know thinks they’re a clear and accurate communicator.  But just because it makes sense in their mind doesn’t mean it makes sense to everyone else. World changers have learned to clearly express the day-to-day expectations of the people around them.

There are three questions world changers are trying to answer every day in their communications with their people:

  • Do the people around me know what’s expected of them?
  • Do the people around me know (as much as I know) where we’re going?
  • Do the people around me know milestones and deadlines on the calendar?

Not all church communicators can actually communicate well. We know everything there is to know about marketing, but that doesn’t mean it translates to how we work with our team. If you want to be effective, if you want make a lasting impact, you need to communicate properly with your team.

All three of these tasks do not come naturally for anyone. But the implementation of all three is extremely important for everyone. If you don’t build, they won’t feel inspired. If you don’t love, they won’t feel valued. If you don’t communicate, they won’t feel anchored.

World changers are doing all three, increasing in all three and forcing all three. Not just once in a while, but every week. It’s part of their job. It’s part of their routine. As church communicators, you’re working to change the world. If you want to be effective, you need to intentionally build, love and communicate every week.


Article excerpted and adapted with permission from ChurchMarketingSucks.com.

5 Broken Views of Discipleship and How to Fix Them

Ed StetzerThere is a lot of talk about discipleship these days—and it is about time. Jesus seemed to think discipleship was a big deal, putting it as the heart—and the verb—of the Great Commission to "make disciples of all nations." Yet it seems discipleship has fallen on hard times in many churches in the West—for example, English-speaking places like the U.S., Canada, Australia and England, where there are Christians who are just not as desperate and committed as their sisters and brothers in the Two-Thirds World.

I would go so far as to say that our discipleship model is broken. I would like to suggest some areas where we are broken and hopefully provide some solutions about how to fix them.

10 Lessons Learned in Urban Church Planting

New-YorkWhen pastors Paul and Andi Andrew made the decision to move with their kids from Sydney to New York City to plant Liberty Church, they only knew two people in the city. 

That was 2010, and just a few short years later, what started as a dream has flourished into a dynamic, growing community that is making a difference in NYC and beyond. Here are 10 lessons they learned in urban church planting while starting Liberty Church in New York City.

 

10 Lessons in Urban Church Planting

1. Churn. Although people tell you to expect turnover as a church plant, we discovered in New York City that it was multiplied, since millions of people move to the city just for a season of their lives. It was our biggest surprise, and as many as 30 percent of our core members left last year not because they didn’t love Liberty Church but because they were moving to another city.

3 Ways to Find Out Why Your Church Isn't Growing

empty-churchHere is an example of a common question I receive:

My church is not growing. People come, but they do not stay. We’ve analyzed all the majors and feel we are doing what we should, but they do not stay. Any thoughts, please?

I receive something similar almost weekly. I wish I had answers every time. I don’t. Most of the time, I know they can’t afford a consultant (or don’t think they can but should consider the investment), so I try to give them a few suggestions, in the limited time I have, to think through their issues.

4 Keys to Planning for Church Health

Thom-RainerBased on research and anecdotal evidence, I estimate that nine out of every 10 churches in America are growing at a slower pace than their communities—if they are growing at all. That is not a good sign for the church in America.

Through the feedback I’ve received on my blog over the past two years, it has become overwhelmingly evident that the spiritual health of churches and pastors is of great concern. Many have asked how to transform the churches in the 90 percent that are not growing into ones like the 10 percent that are.

This is no easy task, but it can be done.

How to Get Started in Social Media

Social-mediaRecently, Leadership Journal interviewed me about social media, publishing it under the headline: “Not Tweeting? Repent!" So, in light of the fact that I basically called pastors sinners for not being on Twitter, I thought I should share some tips for getting started in social media.

Choose an Outlet

First, you’ll need to consider which social media outlet to use. My recommendation would be to engage in both Twitter and Facebook. The simple reason—you’re more likely to engage men on Twitter and women on Facebook.

6 Commitments for Growing a Church With Unity

Rick-Warren-newOne of the reasons why Saddleback Church has grown over the years is because we have maintained a harmonious atmosphere. When there is a church that loves, it attracts people like a magnet.

When a church really loves, really offers love to each other and those who are welcomed into it, you’d have to lock the doors to keep people out. Because Saddleback is a loving church, we continue to reach out and we continue to grow.

Growth is automatic. All living things grow, and if a church is alive and living, it will grow naturally. The question, if a church isn’t growing, is, “What is keeping it from growing?” If you remove the barriers to growth in your ministry or in the church as a whole, it will automatically grow.

How a Pastor Can Implement Discipleship Churchwide

Patrick-Morley-smallDiscipleship is cycling to the top as a priority for many pastors. Many churches are trying to change their culture to one of making disciples. But how would you actually implement a change of that magnitude—especially on a sustainable basis?

I’m a men’s discipleship specialist, but what we’ve learned working with 35,000 churches also applies to discipleship in general. What follows is a plan I shared with a pastor recently. Of course, you can adapt this in many ways:

Dear Pastor,

Here’s what I would do if I were in your shoes. My thought is to keep the plan as focused on discipleship and as simple as possible. The following represents a plan to help each person understand and implement discipleship for themselves and others in three ways (salvation=call, growth=equip, service=send).

3 Things to Help You Receive Criticism Better

Justin-LathropOne of the best ways to grow is by hearing critiques about yourself from peers and mentors in relationships you trust. But not all criticism is constructive, and even when it is, it can still be hard to receive.

How you do you know which criticism should be taken to heart and which should be dismissed? And how do you respond to each in a way that promotes growth?

I think there are three things to remember when it comes to dealing with criticism in your life.

5 Reasons Your Discipleship Strategy May Be Stuck

Darren-SchalkDiscipleship has become quite the buzzword. Books, conferences and writings abound on the topic. Most churches understand the need for discipleship but many are struggling to create effective discipleship strategies. Here are 5 reasons why your discipleship strategy may be stuck:

1. You Don’t Actually Have a Strategy. Most churches claim to have a discipleship strategy. Midweek meetings, Sunday school classes, small groups and other gatherings are frequently mentioned when asked to describe the strategy. Meetings don’t entail a strategy. Churches need a discipleship plan that encompasses everything they do based on their congregation’s specific biblical needs. Leadership teams should ask, “What will it take for our people to take the next steps toward maturity in Christ?” A specific plan should be created based on the answer to this question.

The Need to Evangelize Remains the Same

billy-graham-houston-crusadeIn article in a 1972 edition of The Saturday Evening Post, the Rev. Billy Graham was quoted as saying, “The vast majority of American young people are still alienated, uncommitted, and uninvolved. There is a deep vacuum within them. They are searching for individual identity. They are searching for a challenge and a faith. Whoever captures the imagination of the youth of our generation will change the world. Youth movement of the past have been perverted and led by dictators and demagogues. Perhaps the American young people will be captured by Christ.”

Rev. Graham hit it on the head. He did not go into great detail about the symptoms of the youth crisis. He did not detail the issues of pornography, suicide, depression, self-injury and hopelessness, but he did highlight the core issue. He reminded us that their problems are spiritual in nature.

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