Churches must be attractive.
It might seem obvious, but church selection has more to do with curb appeal than the quality of program offerings.
While I believe the Holy Spirit can draw people to a specific church, I also believe in free moral agency as it applies to church attendance.
Church marketing is not about television advertising, billboards and promotions. Marketing begins with the people of the church. The lives of the people of a church are a window into what's going on through the impartation of leadership.
The curb appeal of a church comes through the impact a church has in the lives of attendees and within the community.
Shouldn't a church have significant impact on their zip code?
We can spiritualize this point and say that people should have their relationship with Jesus and He will attract others. But the "equipping of the saints for the work of the church" is the work of leadership, as well as the Holy Spirit.
Leaders can build their attendance by doing what Jesus did. He focused on the one, not the masses. He may have attracted crowds but we see many examples in the Bible of his focus on one person.
We teach our congregations to have a personal relationship with Jesus.
Perhaps leaders should have a personal relationship with their people.
Isn't that attractive?
P.S. Do you subscribe to Ministry Today? Will you please consider doing it?
With the link below you will receive my special publisher's offer. Our baseline subscription is $24.97. My offer to you is a one-year subscription (6 issues) for $10.00.
I'd like to know what you think of Ministry Today and would love to hear from you.
Please click here today for the Dr. Greene special.
Today's Scripture
"He gave some to be apostles, prophets, evangelists, pastors, and teachers, for the equipping of the saints, for the work of service, and for the building up of the body of Christ, until we all come into the unity of the faith and of the knowledge of the Son of God" (Eph. 4:11-13).
Platform Tip No. 89
Your platform is not an intrusive, interruptive medium. It appears only when your audience wants to access your content.
What this means to you is that you are always an invited and welcomed guest.
Your platform positions you to be in the right place, at the right time.
This is one of the reasons that frequency is so important.
When you show up today, someone will be looking for your help.
Do you want to learn more about developing your personal platform?
Send for my free series of lessons titled, "The Fundamentals of Creating, Curating and Developing Content for Multiple Platforms." Send your request to: [email protected].
This is an exclusive offer to Ministry Today and "Greenelines" readers.
We will not share your email address with anyone.
Dr. Steve Greene is the publisher and executive vice president of the media group at Charisma Media and executive producer of the Charisma Podcast Network. His book, Love Leads: The Spiritual Connection Between Your Relationships and Productivity, is now available.
Leaders, Dr. Greene wants to help you understand the spiritual connection between relationships and productivity. Read his new blog, here.
Get Spirit-filled content delivered right to your inbox! Click here to subscribe to our newsletter.
Dr. Steve Greene is now sharing stories, teachings, and conversations with guests who lead with love on Love Leads, a new podcast. Listen now.
Dr. Mark Rutland's
National Institute of Christian Leadership (NICL)
The NICL is one of the top leadership training programs in the U.S. taught by Dr. Mark Rutland. If you're the type of leader that likes to have total control over every aspect of your ministry and your future success, the NICL is right for you!
FREE NICL MINI-COURSE - Enroll for 3-hours of training from Dr. Rutland's full leadership course. Experience the NICL and decide if this training is right for you and your team.
Do you feel stuck? Do you feel like you’re not growing? Do you need help from an expert in leadership? There is no other leadership training like the NICL. Gain the leadership skills and confidence you need to lead your church, business or ministry. Get ready to accomplish all of your God-given dreams. CLICK HERE for NICL training dates and details.The NICL Online is an option for any leader with time or schedule constraints. It's also for leaders who want to expedite their training to receive advanced standing for Master Level credit hours. Work through Dr. Rutland's full training from the comfort of your home or ministry at your pace. Learn more about NICL Online. Learn more about NICL Online.
