One of the differences between teaching and professing is the willingness to repeat a lesson.
Professors profess and keep moving through subsequent lectures. Teachers teach until a lesson is learned.
"For though by this time you ought to be teachers, you have need again for someone to teach you the elementary principles of the oracles of God, and you have come to need milk and not solid food" (Heb. 5:12).
We all have need to be taught again.
Consumers have short-term memory. Brand recall is a function of message recency. The battle for the mind of future buyers rages on. "Well, it's a non-stop blitz of advertising messages," says Jay Walker-Smith, president of the marketing firm Yankelovich. "Everywhere we turn we're saturated with advertising messages trying to get our attention."
According to Walker-Smith, we've gone from being exposed to about 500 ads a day in the 1970s to as many as 5,000 a day today. The 5,000 number doesn't include emails, text messages and social media.
Marketers continue to ask the question, "Is one message enough? How many exposures to the message are too many?" I offer a simplistic answer to a difficult question: Advertise product benefits until the target audience has learned and responded to the message. The key elements of a product are the benefits attributed to it. Teach benefits. Rinse and repeat.
It's not enough for a brand to be recalled. We must teach consumers the benefits of purchasing a product. We must teach our audience to understand how the product satisfies a need.
How much frequency is necessary?
More.
Dr. Steve Greene is the publisher and executive vice president of the media group at Charisma Media and executive producer of the Charisma Podcast Network. His book, Love Leads: The Spiritual Connection Between Your Relationships and Productivity, is now available.
Leaders, Dr. Greene wants to help you understand the spiritual connection between relationships and productivity. Read his new blog, here.
Get Spirit-filled content delivered right to your inbox! Click here to subscribe to our newsletter.
Dr. Steve Greene is now sharing stories, teachings, and conversations with guests who lead with love on Love Leads, a new podcast. Listen now.
Dr. Mark Rutland's
National Institute of Christian Leadership (NICL)
The NICL is one of the top leadership training programs in the U.S. taught by Dr. Mark Rutland. If you're the type of leader that likes to have total control over every aspect of your ministry and your future success, the NICL is right for you!
FREE NICL MINI-COURSE - Enroll for 3-hours of training from Dr. Rutland's full leadership course. Experience the NICL and decide if this training is right for you and your team.
Do you feel stuck? Do you feel like you’re not growing? Do you need help from an expert in leadership? There is no other leadership training like the NICL. Gain the leadership skills and confidence you need to lead your church, business or ministry. Get ready to accomplish all of your God-given dreams. CLICK HERE for NICL training dates and details.The NICL Online is an option for any leader with time or schedule constraints. It's also for leaders who want to expedite their training to receive advanced standing for Master Level credit hours. Work through Dr. Rutland's full training from the comfort of your home or ministry at your pace. Learn more about NICL Online. Learn more about NICL Online.
