Aim and fire. We can do without the "ready."
When I ask friends or clients about the development of their platform, I frequently hear things such as "I'm getting my thoughts together and will start soon," "I'm doing research" or "Yes, I found another book on platform development."
It may seem odd for a former college dean and professor to say, "Quit planning and start executing," but it is exactly what marketing leaders need to hear.
Start something and improve it as you go. The problem with "getting ready" is that nothing is happening. People with felt needs are not being helped. Perhaps the target audience will find someone else to trust while we get ready to help.
We all must fight the urge to over-prepare. Somehow it seems safer to work on getting started. Once we start something, we feel exposed. And that's a disguise for fear.
Do something today.
1. Write a tweet about how you help people and send it. (100 characters—leave room for re-tweets and replies)
2. Write a tweet every morning with your cup of coffee. Follow five new people every day.
3. If you run out of ideas, listen to your conversations. You say good stuff all day as you help people.
4. In a few weeks, add links to your tweets. Include links to your website, podcasts, blogs, videos and anything else you develop. Add something to your tweet at least a few times a week—as you develop it. There is no hurry.
5. Don't worry about art or fun images—resist anything that's difficult for now. When you help people, do you hold up a picture as you are speaking?
Twitter is a great way to begin a platform. And you can start now.
Dr. Steve Greene is the publisher and executive vice president of the media group at Charisma Media and executive producer of the Charisma Podcast Network. His book, Love Leads: The Spiritual Connection Between Your Relationships and Productivity, is now available.
Leaders, Dr. Greene wants to help you understand the spiritual connection between relationships and productivity. Read his new blog, Love Leads.
Get Spirit-filled content delivered right to your inbox! Click here to subscribe to our newsletter.
Dr. Steve Greene is now sharing stories, teachings, and conversations with guests who lead with love on Love Leads, a new podcast. Listen now.
Help Charisma stay strong for years to come as we report on life in the Spirit. Become an integral part of Charisma’s work by joining Charisma Media Partners. Click here to keep us strong!
Dr. Mark Rutland's
National Institute of Christian Leadership (NICL)
The NICL is one of the top leadership training programs in the U.S. taught by Dr. Mark Rutland. If you're the type of leader that likes to have total control over every aspect of your ministry and your future success, the NICL is right for you!
FREE NICL MINI-COURSE - Enroll for 3-hours of training from Dr. Rutland's full leadership course. Experience the NICL and decide if this training is right for you and your team.Do you feel stuck? Do you feel like you’re not growing? Do you need help from an expert in leadership? There is no other leadership training like the NICL. Gain the leadership skills and confidence you need to lead your church, business or ministry. Get ready to accomplish all of your God-given dreams. CLICK HERE for NICL training dates and details.
The NICL Online is an option for any leader with time or schedule constraints. It's also for leaders who want to expedite their training to receive advanced standing for Master Level credit hours. Work through Dr. Rutland's full training from the comfort of your home or ministry at your pace. Learn more about NICL Online. Learn more about NICL Online.