2. Straightforward information. When accessing a church's website, people usually want to know two things:

• Where is the church?
• What time does the service start?

Label this information clearly and make it easy to find. These are the things people want to know—give it to them straight. Don't make them work for it, cluttering the site up with every single detail.

3. Your best foot forward. That brings me to my next point. When creating a website, people feel the need to include every single detail about their church. This is not your church's historical records or information database. This is a means of communicating information that should be simple and intentional.

Decide what information is most important—what you most want people to know about your church. Delete the rest. It won't give them more information; it will cloud the information you really want them to see.

4. Access to old sermons. Having an online collection of your teachings used to be a nice bonus, but it wasn't expected. Now it is. People go to a church website expecting access to past teachings. They'll want a sample of what your sermons are like or what it's like to be a part of your church.

Some of your congregation might be overseas and wanting to attend church virtually.

Some people might be down the street and wanting to attend church virtually.

This is a huge ministry opportunity for you, and it's also expected. Get some good recording equipment, and make sure your teachings are online and easy to download.

5. A statement of belief. Plain and simple, before people come to your church, they want to know what you believe. Taking the time to craft your statement of belief is a great practice for you as a church, but it's also important for guests as they're deciding where they want to make their spiritual home.

What does your website say about your church?

With more than a dozen years of local church ministry, Justin Lathrop has spent the last several years starting businesses and ministries that partner with pastors and churches to advance the Kingdom. He is the founder of Helpstaff.me (now Vanderbloemen Search), Oaks School of Leadership, and MinistryCoach.tv, all while staying involved in the local church.

For the original article, visit justinlathrop.com.

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