4 Reasons Your First-Time Guest Process Should Border on Boring

(Pixabay.com)

Many times we assume that we simply have to deliver the sizzle and sparkle to our first-time guests. After all, if we don't knock their socks off with our golf shuttles and Disney-esque environments and free toaster ovens branded with our church logo, how can we ever convince them to come back?

Don't get me wrong: I believe in surprise and delight. But I think what surprises and delights our guests may be different from what we would imagine. I've found that most of our first timers are surprised to discover we've thought through their first moments on campus. They're delighted by small acts of service. They're wowed by clear processes.

Here are four reasons I think "boring" is something to consider:

1. Boring is intuitive. From the perspective of a first-time guest, you don't want a code that's difficult to crack. Your signage and on-ramps should be clear and obvious. The visual cues and prompts from the stage should all point guests to their first—or next—step.

Get Spirit-filled content delivered right to your inbox! Click here to subscribe to our newsletter.

2. Boring is easy to explain. From the perspective of a church member or a volunteer, you want to provide the easy win of a consistently-delivered process. Whether they're bringing a friend or helping someone they just met after the service, a boring process is easy to remember and easy to navigate.

3. Boring is sustainable. Pastor Mark Dever says that what we win them with is what we win them to. Too often, we put a ton of effort into a guest's first experience that can never be replicated with our "normal" systems. In other words, our first-time guest processes write checks that the following weekend can't cash.

4. Boring isn't really all that boring. Keep in mind that a first-time guest is seeing your "boring" systems for the very first time. So while it may feel outdated and yawn-inducing to you, it's not about what wows you. It's about what's helpful to your guests.

So how do you get started being boring? I'm so glad you asked. Get started. Plan the weekend with your guests in mind. Think through the experience before they have to walk through the experience. Create simple, obvious and repeatable systems, and make sure your regular attendees can help someone navigate those. Stop reinventing the wheel or creating additional hoops to jump through.

You might discover that your version of boring is actually helpful to your guests.

This post originally appeared on dfranks.com.

It also appeared on churchanswers.com.

Danny Franks is the pastor of guest services at The Summit Church in Durham, North Carolina, and the author of People Are the Mission: How Churches Can Welcome Guests Without Compromising the Gospel. Read more from Danny at dfranks.com.

Read articles like this one and other Spirit-led content in our new platform, CHARISMA PLUS.

Get Spirit-filled content delivered right to your inbox! Click here to subscribe to our newsletter.

Dr. Mark Rutland's

National Institute of Christian Leadership (NICL)

The NICL is one of the top leadership training programs in the U.S. taught by Dr. Mark Rutland. If you're the type of leader that likes to have total control over every aspect of your ministry and your future success, the NICL is right for you!

FREE NICL MINI-COURSE - Enroll for 3-hours of training from Dr. Rutland's full leadership course. Experience the NICL and decide if this training is right for you and your team.

Do you feel stuck? Do you feel like you’re not growing? Do you need help from an expert in leadership? There is no other leadership training like the NICL. Gain the leadership skills and confidence you need to lead your church, business or ministry. Get ready to accomplish all of your God-given dreams. CLICK HERE for NICL training dates and details.

The NICL Online is an option for any leader with time or schedule constraints. It's also for leaders who want to expedite their training to receive advanced standing for Master Level credit hours. Work through Dr. Rutland's full training from the comfort of your home or ministry at your pace. Learn more about NICL Online. Learn more about NICL Online.

Charisma Leader — Serving and empowering church leaders