Observing the life of Jesus in the gospels is often an abrupt and painful reality check, especially in our social media saturated do-anything-for-fame ministry culture. I can't imagine Jesus being obsessed with how many people "liked" his latest pithy post or how many people "friended" or "shared" his content.
His only obsession was to please the Father. We should be likewise obsessed.
Matthew reported that Jesus preached the gospel and healed the sick all over Galilee. (4:23) Because of his preaching and healing "His fame spread" which resulted in even more preaching and healing. (4:24) The predictable result of all this preaching and healing was that "great crowds followed him." (4:25)
So, Jesus now has fame and crowds. The only thing missing (for modern success) is the fortune. But great fame, a massive following and financial fortune did not matter to Jesus. And it should not matter to us. But it often does. Even in ministry.
What did Jesus do with His newfound fame and huge following? How did He "leverage his platforms" in order to increase his following? How did He alter His content to increase His followers? How did He monetize His influence? That's what we would do, right?
Notice carefully what Jesus did. "Seeing the crowds, he went up on a mountain. And when he sat down, His disciples came to Him" (Matt. 5:1).
Two important words: "crowds" and "disciples."
1. "Seeing the crowds, he went up on a mountain." Today when we see crowds in our Sunday service, in our campus ministry or on social media, we think we have succeeded. We must be doing something right and God is must be blessing our efforts. In order to be good stewards of our success, we do everything imaginable to maintain and grow our audience. Our first move is to leverage our platform for growth and influence. Jesus did the opposite. His first move was to walk away from the crowd.
2. "And when he sat down, his disciples came to him." Unimpressed with his ever-increasing popularity, Jesus ignored the crowd and ascended the mountain. He traded a massive crowd of adorning followers for a small group of committed disciples. A careful reading of the Gospels will reveal that the more crowds followed Jesus, the more he retreated to be alone with the Father and with his disciples.
Every leader of a growing ministry will be faced with an important decision: attract crowds or make disciples. Will we leave the crowds in order to make disciples, or will we allow the demands of the crowd to pull us away from small group discipleship?
Too many pastors and ministry leaders choose the crowds.
The irony of the situation is that very often, the leaders who choose making disciples over attracting crowds actually end up with massive crowds, but not crowds of fawning fickle miracle-seekers, crowds of disciples.
When your ministry starts to grow, choose wisely, my friends. 
Steve Murrell serves as the president of Every Nation Churches and Ministries, a ministry that does church planting and campus ministry in over 70 nations.
This article originally appeared at stevemurrell.com.
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