Excellence in all things and all things to the glory of God.

At Prestonwood Baptist Church, you’ll hear this phrase often. Everyone on our ministry team and staff take it to heart because it isn’t just what we do; it’s who we are. We serve a mighty God who deserves all of us and the best of us.

His very name is described as excellent in Scripture: “O Lord, our Lord, how excellent is Your name in all the earth” (Ps. 8:1). And in Isaiah 12:5, the prophet calls salvation “excellent”: “Sing to the Lord, for He has done excellent things.”

So from janitorial to ministerial, we strive for excellence. In ministry, just as in life, there must be a commitment—to rise above the mediocre, to ascend above the average, to soar like eagles. We can flock and honk like geese through life, or we can soar like the royal eagle in the heavens.

Creating a Compelling Guest Experience

To us, excellence in all things is about paying attention to detail. The little things mean a great deal. From the moment visitors arrive at your church building until they leave, do they experience excellence? Is there a winsome feel to your church and worship services? I don’t want anything about the worship experience to take away from the mission of the church, which is to proclaim the gospel.

When we started our North Campus, we met in a high school. Our church members took great pride in the “set up and tear down” that helped transform a school into a warm and engaging service each Sunday. We did little things such as placing signage throughout the school welcoming people to Prestonwood and inviting them to make this church their home. It wasn’t opulent, but it was excellent.

We’ve learned that excellence starts long before someone gets to one of our worship services, beginning with the church website. No doubt, this is a media-savvy world, and it’s our responsibility to engage the culture and communicate effectively. Is your website reader-friendly? Do you keep people engaged through Facebook, Twitter or other social media?

From your website to your parking lot, excellence should be a value for you, your staff and your church. 

Try this exercise with your team: Ask them to spend the week visiting the church website and looking around church grounds. Then get together and discuss these questions: Was it easy to find service times and direction on the website? Does your church parking lot have potholes? Are the trees and bushes overgrown and unkempt? Is the carpet frayed and stained? Are the walls dingy? Do paintings hang crookedly? When someone walks through the doors, what do they see first? What do they smell?

The Worship Experience

Beyond the website and building, evaluate your worship experience. Train volunteers to greet every guest and help direct them. As people enter the sanctuary or worship area, make Bibles and pens readily available for anyone who may not have a Bible. The worship guide or bulletin should be well written and error-free. During the service, make the lyrics for worship songs easy to read on the screens, and provide notes on the screens that complement the message so that first-time guests can easily follow the teaching.

Our mission at Prestonwood is “to glorify God by introducing Jesus Christ as Lord to as many people as possible and to develop them in Christian living using the most effective means to impact the world, making a positive difference in this generation.”

The most effective means for us includes everything available that will help support and strengthen our church as we share the love of Christ and proclaim the message of salvation to a lost and hurting world. As His church, we should proclaim Him with the excellence He so richly deserves.

Jack Graham is pastor of the 32,000-member Prestonwood Baptist Church, with campuses in Plano, Dallas and Prosper, Texas. He also is the voice of PowerPoint Ministries, the church’s international radio and TV ministry known worldwide. Follow him on Twitter @jackngraham.

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